Privacy Policy
– 777co Platform

This Privacy Policy ("Policy") describes how 777co ("777co", "we", "us", "our") collects, uses, stores, protects, and shares personal information about individuals ("you", "user", "player") who access or use the 777co platform at 777co.one, including its sports betting, live casino, slot games, and fishing game services.

777co is committed to protecting the privacy of all users, particularly those accessing the platform from Pakistan. We understand the trust you place in us when you register an account and share your personal information, and we take that responsibility seriously. This Policy has been written in plain, accessible English so that every 777co player — whether based in Karachi, Lahore, Islamabad, or Faisalabad — can clearly understand how their data is handled.

By registering a 777co account, accessing the platform, placing a bet, or using any feature of the 777co service, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. This Policy is incorporated by reference into the 777co Terms & Conditions. If you do not agree with this Policy, please discontinue use of the platform and contact our support team to close your account.

777co collects several categories of personal data in the course of providing its gaming and betting services. The specific data collected depends on how you interact with the platform. Below is a comprehensive overview of the categories of personal data 777co may collect and hold about you:

We only collect personal data that is strictly necessary for the purposes outlined above. We do not collect sensitive categories of data such as racial or ethnic origin, political opinions, or health information, except where voluntarily provided in the context of responsible gaming self-exclusion requests.

777co collects your personal data through the following channels and interactions:

• Account Registration: When you create your 777co account, you provide your name, date of birth, email address, Pakistani mobile number, and residential address directly through the registration form.
• KYC Verification: When you are prompted to verify your identity — typically before your first withdrawal — you upload copies of your CNIC or other government-issued identification documents. These are processed by 777co's licensed identity verification partner.
• Deposit and Withdrawal Transactions: When you make a financial transaction on 777co — whether via JazzCash, EasyPaisa, HBL, UBL, SadaPay, or another supported method — your payment details and transaction records are captured for processing and compliance purposes.
• Platform Activity: As you use the 777co platform — browsing cricket betting markets, playing slot games, or using Royal Fishing and Queen of Bounty — technical data including your IP address, session data, and device information is automatically collected.
• Customer Support: When you contact 777co via live chat or email, your messages and any supporting information you provide are recorded to enable us to assist you and to maintain a record of the interaction.
• Cookies and Similar Technologies: 777co uses cookies and similar tracking technologies to maintain your session, remember your preferences, and monitor platform performance. See Section 07 for full cookie details.

777co processes your personal data only for legitimate, specified purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which 777co uses your personal data are as follows:

• Account Management: To create, maintain, and administer your 777co account, including processing deposits, withdrawals, bet settlements, and bonus credits.
• Identity and Age Verification: To verify that you are at least 21 years of age and are who you say you are, as required by our licensing obligations.
• Regulatory Compliance: To fulfil our anti-money laundering (AML), Know Your Customer (KYC), and counter-terrorism financing (CTF) obligations under our international gaming licence.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, account takeovers, bonus abuse, and other security threats to the 777co platform and its users.
• Responsible Gaming: To monitor gaming activity for signs of problem gambling and to administer self-exclusion, deposit limits, cooling-off periods, and other responsible gaming tools at your request or where our monitoring systems identify a concern.
• Customer Support: To respond to your queries, resolve disputes, and provide assistance through 777co's 24/7 live chat and email support channels.
• Platform Improvement: To analyse user behaviour and technical performance data in order to improve the 777co platform experience for all Pakistani players.
• Marketing Communications: To send you promotional offers, bonus alerts, and PSL-related betting promotions — but only where you have opted in to receive such communications. You may opt out at any time.
• Legal Obligations: To comply with applicable laws, respond to lawful requests from regulatory authorities, and enforce our Terms & Conditions.

777co does not sell, rent, or trade your personal data to unaffiliated third parties for their own marketing or commercial purposes. However, in order to operate the platform lawfully and efficiently, 777co may share your personal data with the following categories of trusted third parties:

• Payment Processors: Licensed payment service providers including JazzCash, EasyPaisa, HBL, UBL, Allied Bank, SadaPay, and USDT TRC20 processing partners receive only the financial data necessary to process your transactions securely.
• Identity Verification Partners: 777co uses a licensed KYC and identity verification service provider to process your CNIC or passport documents. This provider operates under strict data protection obligations and may not use your data for any purpose other than verification.
• Gaming Software Providers: The developers of casino games, slot titles, and fishing games available on 777co may receive anonymised or pseudonymised gameplay data for performance monitoring and RNG certification purposes.
• Regulatory and Licensing Authorities: 777co is obligated under its international gaming licence to report certain information to its licensing authority, including player verification records and AML compliance data.
• Law Enforcement and Legal Authorities: Where required by law or in response to a valid legal process (such as a court order or regulatory investigation), 777co may disclose personal data to law enforcement agencies or government bodies.
• IT and Security Service Providers: 777co uses trusted third-party providers for server hosting, cloud infrastructure, cybersecurity monitoring, and fraud detection. These providers are bound by strict data processing agreements and may only process your data on 777co's instructions.

All third parties with whom 777co shares personal data are required to maintain appropriate technical and organisational security measures and are contractually prohibited from using your personal data for purposes beyond those specified in their service agreements with 777co.

Financial transactions and identity verification represent two of the most sensitive areas of data processing on the 777co platform. 777co applies the highest standards of care to how payment and KYC data is handled.

When you make a deposit or withdrawal using JazzCash, EasyPaisa, or a Pakistani bank account, your financial details are transmitted directly to the relevant payment processor via an encrypted, tokenised connection. 777co does not store full bank account numbers or complete payment card details on its own servers. Only the information necessary to reconcile transactions — such as a masked account identifier and transaction reference — is retained by 777co.

KYC documents such as your CNIC copy, passport, or proof of address are securely transmitted to 777co's licensed verification partner over an encrypted channel. These documents are stored in a secure, access-controlled environment and are retained only for as long as required by applicable regulations. KYC documents are not used for any purpose other than identity verification and regulatory compliance.

777co uses cookies and similar technologies — including web beacons and local storage — to enhance your experience on the platform. A cookie is a small text file placed on your device by the 777co website. Cookies do not contain viruses or malicious code.

777co does not use third-party advertising or tracking cookies. You will not be tracked across other websites by 777co. You can manage or delete cookies through your browser's settings at any time. Note that disabling essential or security cookies may impair your ability to use the 777co platform correctly.

777co retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulatory obligations. The following retention periods apply as general guidance:

• Account and Identity Data: Retained for the duration of your account and for a minimum of 5 years after account closure, as required by our international gaming licence and anti-money laundering regulations.
• Financial Transaction Records: Retained for a minimum of 5 years from the date of each transaction in accordance with financial record-keeping requirements applicable under our licensing framework.
• KYC Verification Documents: Retained for the duration of your account and for a minimum of 5 years post-closure. Documents may be retained longer if required in connection with an ongoing regulatory or legal matter.
• Customer Support Communications: Retained for 3 years from the date of the interaction to support dispute resolution and quality assurance.
• Technical and Log Data: Retained for up to 12 months and then anonymised or deleted, unless retained in connection with a specific security investigation.
• Marketing Preferences: Retained until you opt out or close your account, after which a record of the opt-out is kept for compliance purposes.

When personal data is no longer required and no legal obligation requires its retention, 777co securely deletes or anonymises it in accordance with recognised data destruction standards.

777co implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our security framework includes:

• 256-bit SSL/TLS encryption for all data in transit between your device and 777co servers.
• AES-256 encryption for sensitive personal data stored at rest in 777co databases.
• Role-based access controls (RBAC) limiting internal access to personal data strictly to staff members with a legitimate operational need.
• Multi-factor authentication (MFA) for all 777co staff accessing internal systems containing personal data.
• Continuous security monitoring and intrusion detection systems operated 24/7.
• Regular penetration testing and vulnerability assessments conducted by independent cybersecurity specialists.
• Formal data breach response procedures, including notification protocols for affected users where required.

As a 777co user, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team via live chat or email at [email protected].

Please note that certain rights — particularly the right to erasure — may be limited where 777co is required to retain data to comply with its licensing, AML, or other legal obligations. In such cases, 777co will explain clearly why full erasure is not possible at the time of your request.

777co does not knowingly collect personal data from individuals under the age of 21. The 777co platform is strictly restricted to users aged 21 and above. Age verification is a mandatory part of the registration and KYC process, and 777co will not activate an account or process withdrawals without confirming that the account holder meets the minimum age requirement.

As an internationally licensed gaming platform, 777co may process or store some personal data on servers located outside of Pakistan. In particular, our identity verification partner, gaming software providers, and cloud infrastructure providers may operate from jurisdictions other than Pakistan.

Wherever personal data is transferred internationally, 777co ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections afforded under 777co's licensing framework. These safeguards include contractual data processing agreements with all international recipients of your personal data.

777co does not transfer your personal data to jurisdictions that do not offer an adequate level of data protection without first implementing appropriate protective measures. If you have questions about the specific countries to which your data may be transferred, please contact our support team.

777co reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates to our platform features, changes in applicable laws or regulatory requirements, or improvements to our data protection practices. When we make material changes to this Policy, we will notify you by posting a prominent notice on the 777co platform and, where appropriate, by sending a notification to your registered email address.

The updated Policy will take effect from the date indicated in the "Last Updated" field at the top of this page. Your continued use of the 777co platform after the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not agree with the changes, you should discontinue use of the platform and contact our support team to discuss your options.

We encourage all 777co users to review this Privacy Policy periodically so that they remain informed about how their personal data is being handled. Previous versions of this Policy are available on request by contacting [email protected].

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 777co handles your personal data, please do not hesitate to get in touch with our dedicated support team. We aim to respond to all privacy-related enquiries within 5 business days.

When submitting a privacy request, please include your registered 777co username and a brief description of your request so that our team can verify your identity and process your enquiry efficiently. For security reasons, we cannot process privacy requests from unverified individuals — we need to confirm that you are the account holder before disclosing or modifying any personal data.